Events have always been a cornerstone of ABM. But let’s be honest - too many are still measured in anecdotes, not outcomes. A packed room doesn’t prove progression. A great dinner doesn’t guarantee pipeline.
This month’s DashDot is about changing that. We explore how modern ABM teams are rethinking events—not as “nice-to-have” touchpoints, but as orchestrated plays that accelerate deals, expand relationships, and prove impact to the board.
Here’s what’s inside:
In Your Place or Mine?, we unpack the trade-offs between hosting your own events and partnering with industry platforms and how to decide which delivers the bigger impact for your ABM goals.
In From Roundtables to Revenue, we reveal a step-by-step blueprint for turning intimate gatherings into pipeline-driving plays, complete with cohort design and follow-up orchestration.
In The ROI Reality Check, we look at why CFOs push back on events - and how to win them over with metrics that show real progression, not just influence.
Let’s stop guessing. Let’s prove that events move accounts forward.
