ABM on social

Take a look at our pick of ABM on social this month

ABM gets social

Ready to set foot on your ABM journey? Look no further than LinkedIn - your personal Account-based encyclopedia!
Let us point you in the right direction with a curated list of top ABM thought leaders worth your follow:

Xenia Sapanidi
Head of Demand at strategicabm

Size does matter when it comes to ABM! Our very own Xenia explores the common pitfall of targeting a bloated account list when deploying an ABM campaign. This dilutes the personalization of creative elements including copy, and media budget, reducing the campaign's effectiveness.

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Jason Talbot
Managing Director at The Croc

Account-based Marketing (ABM) is well-established in B2B marketing, but creativity is often neglected, despite its paramount importance for engaging communication and differentiation. Learn more about making creativity essential for gaining a competitive edge in 2024.

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Sebastiano Pistritto
Chief Marketing Officer (CMO), ParcelShield Holdings and Author

ABM can really hone reputation and relationships. Sebastiano explains how Account-based Marketing (ABM) has expanded into Thought Leadership, enhancing content with its targeted, personalized approach.

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Declan Mulkeen
CMO at strategicabm

Dec talks lemonade with a 5-year-old, with an ABM twist. By understanding their preferences and personalizing the experience, you increase the chances they'll choose your treat over others. The ability to personalize marketing efforts, to meet the specific preferences and needs of individual accounts, increases engagement and loyalty.

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Tanya Kohli
Digital Marketing Specialist, Schneider Elecrtic

Tanya says that you don’t have to go to Glastonbury for holistic engagement. By integrating efforts across digital platforms, social media, email, and personalized outreach, you ensure tailored interactions that address the unique needs of your key accounts.

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Adam Turinas
CEO Healt Launchpad and self-confessed ABM nerd

Adam gets personal! Personalizing marketing efforts is a core principle of ABM. By tailoring messaging, content, and tactics to specific accounts, ABM enhances buyer engagement through targeted and dynamic personalization strategies.

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