Here's what's got us dotty this month
September is here and it's time to go back to ABM school!
We kick off the September edition of DashDot with a new instalment in our series looking at the Hardest Parts of ABM. This month we take a look at Customer Intimacy.
ABM's origins are in Enterprise marketing. We talk to Richa Pande, Head of Global Marketing at HP, who shares her insight on how to build a successful Enterprise ABM strategy.
ABM Voices this month hears from Jared Brickman, Senior Director, Marketing Center of Excellence at Insight Partners. Jared shares his experience of building an ABM strategy at a FinTech unicorn.
Finally, we've got two fantastic episodes of Let's talk ABM to share with you with Justin Fordham of 360Learning and Corrina Owens of Gong.
[P.S. Don't forget to check out previous editions of DashDot]
