ABM on social

Take a look at our pick of ABM on social this month

ABM gets social

Ready to set foot on your ABM journey? Look no further than LinkedIn - your personal Account-based encyclopedia!
Let us point you in the right direction with a curated list of top ABM thought leaders worth your follow:

Vineeta Makhija

Advertising and Marketing, Autodesk

Need to justify your account-based program to the leadership team? Vineeta reminds us that Reputation, Relationships, and Revenue are the key metrics for program success – and gives examples of how to
get there.

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Jamie Armstrong

Marketing Manager, BICS

What happens when a company like BICS, a leader in digital transformation, moves from a traditional lead-generation strategy to a full-blown ABM approach?

From shifting mindsets away from lead-gen to defining how new technology would align with an ABM strategy – and drive better, data-driven
decision-making – Jamie Armstrong is championing Account-based readiness!

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Debjit Sen

ABM, and Demand Gen Consultant

Remember - ABM is not just a marketing strategy! As Debjit outlines, it’s all about deep personalization, knowing your audience, close alignment with Sales, and defining a channel strategy that’s specific to your accounts.

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Josh Weale

Director of ABM, strategicabm

When you're a one-person ABM ‘team’, how can you scale personalization? It might sound impossible - but Josh has an approach to ensure ABMers can deliver it meaningfully, in a more manageable way. Take a look to see just what feeds into a solid personalization strategy - and how to create content that truly speaks to your accounts.

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Jerod Magazine

Account Manager, TechTarget

It’s all about intent! Intent data transforms how we engage with target accounts, turning guesswork into data-driven precision. As Jerod outlines, intent is the fuel that feeds everything – from account selection to personalization.

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Declan Mulkeen

CMO, strategicabm

Just what is an ABM-specific value proposition? Why is it different from a brand proposition? And how does it set up your campaign for success?

Clue - it’s your insight-led differentiator, into your specific set of target accounts. It's not what you tell the WHOLE market! Take a look at Declan’s summary for all things ABM VP.

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