Let's talk ABM

Watch an episode from our archives

ABM is all about building relationships.

And in Consultancy, your relationship is your product. Mujesira explains how ABM helps businesses to see the bigger picture, and position themselves as PART of the solution, instead of THE solution.

Are you sharing the right insights with your Sales teams?

Forget MQLs, SQLs and everything in between – your teams need to be speaking the same language. Here, Mujesira Dudic, Director ABM, Financial Services at Capgemini, explains why…

Nobody is ever an expert the first time they try something new.

So, why would you be an expert at ABM when starting from scratch? Mujesira outlines why education and patience are key to launching your first ABM program.