As you can see from our Let’s talk ABM example, COPE is the sweet spot where creativity meets strategy.
On the surface, these may appear as two distinct and even opposing entities, like art and science, oil and water, or chalk and cheese.
But, the most successful ABM programs are the manifestation of solid alignment and collaboration between the two disciplines.
A whole heap of creativity is needed to stimulate fresh thinking and strategic breakthroughs, just as an impactful creative should be supported by well-defined ABM goals, target audiences, buyer personas, and meaningful data, research and insights.