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Account-based Marketing is all about cutting through the noise – building experiences that not only stand out, but truly wow your audience.

But, how do you create those ‘Wow!’ moments? Andrew Watkins, Top Account Field Marketing Lead at IBM, has the answer.

Watch the full interview here to get the full ABM lowdown!

Artificial Intelligence is the hottest trend in B2B right now. But how does it fit into ABM? From personalizing at scale to automating account insights – Andrew Watkins sheds light on the future use cases of AI in the world of ABM.

We’ve all been guilty at some point or another of hopping on the bandwagon. And for many organizations, ABM is that latest trend. Andrew Watkins shares what he considers to be the greatest misconception around ABM, and why businesses are so keen to label their efforts with the ‘ABM’ stamp!