One-to-one, One-to-few, One-to-many, Blended ABM… There are many different avenues you can go down when it comes to your ABM program type. And chances are, the tactics and strategies you deploy will vary greatly depending on your choice.
But, how will your program type impact your objectives?
Essentially, depending on your program type, what you are aiming to achieve with your target accounts might differ. But your overall North Star metric? That’s likely to be the same.
For example, in One-to-many, your primary goal may be to boost awareness and generate meetings with at least 60% of the accounts that are currently in-market. For One-to-few, though, your goal might be to increase your footprint within that cluster of accounts by 50%.