With the target accounts selected, the insights that had been gathered became the cornerstone of the messaging strategy.
Together, Jo and strategicabm crafted a unique value proposition tailored to the Automotive sector's challenges, pain points, opportunities and trends, highlighting how Acxiom's solutions fit seamlessly into the equation.
Campaign execution followed, with Jo and her team in partnership with strategicabm, opting for a blended approach combining elements of demand generation, One-to-many and One-to-few tactics, spanning a six-to-eight-week timeline.
In terms of content, included were infographics, videos, blogs, content syndication and, later in the funnel, SDR outreach and social selling. All of this was rolled out over the course of three months.