We do love our analogies here at strategicabm, and likening Account-based Marketing to a car isn’t any sort of a stretch.
You might start by thinking of the different types of ABM program, perhaps: One-to-many as a production-line, high-performance SUV; One-to-few, a limited-edition sports coupé; and One-to-one, more like a unique F1 team racer.
Whichever it is, premium insights are your fuel. It’s that sort of thinking…
But, wait! There is so much more to it than that.
The point here, as explained by two of our own key Strategists – Josh Weale and Jack Rawlings – is that ABM actually involves a whole load of moving parts all working away together, but usually out of sight, providing the driving force.
And that’s precisely where they’ll be focusing their attention for an exciting new project.