What is Account-based Marketing?
Account-based Marketing (ABM), on the other hand, is a highly-targeted strategy to win, grow, and retain your most important accounts.
It requires Marketing and Sales to work seamlessly together to deliver a personalized account experience that engages, educates, and influences key buying committees and decision-makers to select your brand over your competition.
While revenue growth is the ultimate goal in many ABM programs, a successful ABM strategy will ensure you build those important relationships and solidify the reputation of your brand to guarantee a long and profitable partnership with each of your most important accounts.