Here's what's got us dotty this month
Welcome to the May edition of DashDot! The sun is shining, summer is coming and we've got some amazing ABM insights to share with you.
The Hardest Part of ABM series continues with a look at how to get buy-in from Leadership - crucial for any ABM strategy to succeed.
We had a phenomenal response to last month's first ABM Voices article about Deal-based Marketing. This month, Canberk Beker, Head of Growth at Deepcrawl, shares his ABM journey with us and his 'aha' moment.
Two CMOs talking ABM? Check out the conversation our very own CMO, Declan Mulkeen had with Alice de Courcy, CMO at Cognism.
Finally, we've got two fantastic episodes of Let's talk ABM to share with you: Akriti Gupta of Google Cloud and Corrina Owens of Gong.
[P.S. Don't forget to check out previous editions of DashDot]
