To ensure the best results, circulate the VP, campaign context, objectives, budget information, and expectations a day or two in advance. These are your guardrails to keep campaign ideas on track!
Then, during the brainstorming itself, the Creative Lead running the session needs to kick things off with an outline reminder of the challenge(s), product benefits, account context, etc. – and to keep time. After a set period is up, they will go around everyone inviting them to share their ideas with the group. (A brainstorm should be scheduled for at least an hour.)
Some sort of digital sharing space is ideal – numerous tools are available, including Lucidspark, ClickUp, Mural, and MS Whiteboard. But, what’s important is that all of you are together in a room, or on a call, encouraged to ‘show and tell’, and ignite each other’s creativity – with all the ideas recorded.