Welcome to the second edition of DashDot! For those that didn't catch our very first edition, check it out here.
The last month has been busy here at strategicabm. Agency CMO, Declan Mulkeen, has been busy interviewing an amazing lineup of ABM thought leaders for new episodes of Let's talk ABM. Coming soon to your favorite podcast platform: Autodesk, Samsara, Google Cloud, and Microsoft. 🎉
We've also been thinking a lot about the hardest parts of running an ABM program. We asked 11 ABM experts what they believe the hardest part of ABM is. And the most common issue raised? Working with Sales. So, this month's DashDot explores the 'Hardest Part of ABM', and we've put together a guide on how to solve it.
PLUS the first look at our new Insight on the hottest topic in B2B marketing right now: the Dark Funnel; what it is, why it's important, and how to navigate it.
