Let's talk ABM

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Terminus | ABM and the voice of the customer

In this episode of Let’s talk ABM, Declan chats to Taylor Young, Principal, ABM Strategy and Customer Experience at Terminus – where she is the voice of the customer within the organization. As a previous Terminus customer, Taylor brings a unique perspective to her role by championing the most effective use of Account-based Marketing and technology.

Watch the interview here.

Accenture | Building trust with ABM

In this episode of Let's talk ABM, Declan chats to Karen Strugnell, Global Client Relationship Marketing Leader at Accenture. Karen is a seasoned B2B Marketing professional with more than 30 years experience working in the technology industry. Her recent experience has included 12 years at IBM, where she was the ABM & Strategic Partnership Director for Europe. In her current role at Accenture, Karen is part of a team of Marketers working on some of Accenture’s most important accounts delivering client relationship marketing programs.

Watch the interview here.