Let's talk ABM

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Auth0 | From inbound to ABM

In this episode of Let's talk ABM, Declan chatted o Rachel Tiow, who at the time was the Director of ABM at Auth0, the authentication and authorization platform. A seasoned Sales and Marketing expert with a strong background in building technology brands, Rachael played a key role in powering Auth0’s growth with her ABM strategy and close alignment with Sales.

Watch the interview here.

HP | Building an Enterprise ABM strategy

In this episode of Let's talk ABM, Declan speaks with Richa Pande, Head of Global Marketing at HP. Richa's approach to ABM is to take a 'customer-backward approach' - employing data-driven insights, high octane content, and highly effective, A/B tested campaigns to break through status quo customer scenarios and address pain points. In this episode, Richa shares her insight into what makes a winning Enterprise ABM strategy.

Watch the interview here.