Let's talk ABM

Watch an episode from our archives

SDI | ABM: Powering the digital transformation of supply chain

In this episode of Let's talk ABM, Declan spoke with Debra Yorkman, VP of Marketing at SDI. Debra sets and guides the overall strategic and tactical execution of SDI’s marketing and branding initiatives. Debra deploys ABM to help customers and target accounts learn the value of the digital transformation of their supply chain.

Watch the interview here.

Qlik | Creating a unique story with ABM

In this episode of Let's talk ABM, Declan spoke with Nancy Carlyle Harlan, in her previous role as Head of Global ABM, Qlik (now VP of ABM at UiPath). Nancy is that rare Marketer with a successful Sales background at IBM and Siemen. This Sales insights has helped Nancy to develop a successful ABM program at Qlik that transformed their approach to strategic account management and growth.

Watch the interview here.