ABM on social

Take a look at our pick of ABM on social this month

ABM gets social

If you’re an ABM beginner, one valuable resource you mustn’t overlook is LinkedIn. Among other things, it’s an Account-based knowledge-sharing forum! So, to get you started, we like to curate a list of ABM thought leaders who you can follow, for each issue of DashDot:

Paul Viviers

Driver of Sustainable Event Branding Solutions

ABM isn’t a new idea. It’s been around since the early ’90s… But here’s the truth: How we do Account-based Marketing in 2024 has changed a lot.

And guess what? You don’t need a big budget or fancy tools to make it work… Here’s how to be successful without spending a fortune.

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Shivangi Awasthi

Vice President - Marketing Digital Systems at Kroll

When deciding on a marketing strategy, businesses often weigh the benefits of Account-Based Marketing against Inbound Marketing.

Both approaches offer unique advantages and are designed to attract, engage and convert prospects, but they do so in distinct ways…

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Adam Schoenfeld

CEO at Keyplay.io and Analyst at PeerSignal.org

Why are so many CMOs unbundling ABM and getting back to basics? Because the ‘ABM Platform’ promise is too broad, too complicated, and has been oversold…

Intent data can work well in some cases. But it’s not the whole answer. I think there’s a new wave coming to ABM.

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Brenen Nortje

Senior Content Strategist at strategicabm

ABM has followed me home… or alternatively, how Account-based Marketing improved my lane swimming.

Applying some ABM principles to my original training strategy, I’ve learnt some dynamic lessons from a source I didn’t expect! What does that look like in practice… ?

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Orlando Marín

Marketing Director at QMENTA

In a competitive world where giants dominate, how can smaller companies stand out? 3 words: Account-Based Marketing.

In my latest blog, I explore how ABM can give startups the edge they need… and see how ABM can be your ‘David’s rock’ in the battle against Goliaths!

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Declan Mulkeen

CMO at strategicabm

Decision Makers (CISOs, CTOs, CFOs...) don’t want to talk to you.

They don't want to talk to Sales or Marketing. Who do they want to talk to? Their peers. Peers? Your Subject Matter Experts… connect your technical people with your customers' technical people.

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