ABM insights

Continue your ABM learning journey

ABM is a
journey of learning

Continue your journey with
our latest Insights.

Personalization is a key differentiator of successful ABM strategies. The question is where, how, and how much.

In a recent episode of Let’s talk ABM, we got a host of personalization tips from Sloan Newman, Manager, ABM Programs, Americas, at NTT DATA.

We create a nurturing program that can be a little bit more generic, but also will help to feed that One-to-one vein... something personalized to each account's campaigns on the One-to-one side, and then a little bit more verticalized for One-to-few.

Sloan Newman, Manager, ABM Programs, Americas, NTT DATA

Customer ABM

Get the insight