Continue your ABM learning journey
Continue your journey with our latest Insights.
In a recent episode of Let’s talk ABM, we had the pleasure of speaking with Trinity Nguyen, VP of Marketing at UserGems, about her ABM journey and unique surround-sound approach.
When an opportunity is created, we don't stop running ads. We actually start running ads to all these accounts and tell them, like: ‘Hey, Sales! Someone in your team's talking to us…’ And we then nurture every persona until we reach closed-won, and then the ads stop.”
