44. Building buyer experiences with ABM
“It’s people-to-people, and the technology and all of the intent, it’ll evolve and change and expand. But the basic principles are still the same, and you have to get that right.”
Lisa Sharapata is ex-CMO at BoostUp, a revenue operations and intelligence platform. When we spoke, she brought 20-plus years of experience leading teams across all Marketing disciplines, from Demand Gen to Brand, Growth Marketing and CX. For us, Lisa covered how she’s seen ABM change over recent years, how best to use intent data in a program, and how the buyer experience needs to change.
Catch the episode here.