Personalization has been a buzzword in B2B for years. But let’s be honest - most of it has been surface-level. “Hi {First Name}” isn’t strategy. And copy-pasting job titles into templates doesn’t build trust.
In this month’s DashDot, we go deeper. Way deeper. We decode what true personalization looks like now - beyond the gimmicks, beyond the tokens. This is about resonance at scale. About delivering relevance, not just recognition. About building trust with every touchpoint.
Here’s what’s inside:
In Beyond the logo, Lucy Jones and Josh Weale take on the dangerous myth of mass customization - and show what real resonance looks like in modern ABM orchestration.
In Personalize where it pays, we look at how high-performing teams are shifting from one-to-many to intent-driven one-to-few plays - without breaking scale or sanity.
And in Relevance is the real hook, Declan Mulkeen unpacks the hard truth: personalization only works when it feels personal. Backed by neuroscience, buyer behavior, and big data.
Let’s build personalization that performs. Let’s make ABM feel like it was built for our most important accounts.
