Welcome to the April edition of DashDot! We've got some great ABM insights for you this month!
Is there any intent in your content strategy? We look at how intent data can help to fuel your content strategy.
April also sees us kick off a new series we're calling ABM Voices. We hear from Neil Berry, Head of Global Account & Deal Based Marketing Centre of Excellence at Atos. He talks to us about how he sees ABM and Deal-based Marketing working together.
Want to know how to build an ABM program from scratch? Becks Powell, Marketing Programs Manager UK & Nordics at Showpad, shares her insight.
Finally, we've got two fantastic episodes of Let's talk ABM to share with you: Guy Phillips of Autodesk and Daniel Dong of Samsara.
[P.S. Don't forget to check out previous editions of DashDot]
