Here's what's got us dotty this month
Welcome to the July edition of DashDot!. Summer is here and we've got some hot ABM insights!
We kick off with a look at Empathy Mapping and how it is the secret tool to help you BE your customer. Remember, without empathy there can be no customer connection.
Last month we ran down Numbers 10 - 6 of the Top 10 ABM challenges. This month, we take a look at Numbers. 5 down to the Number 1 ABM Challenge.
We have a very special ABM Voices this month with Jade Bonacolta, Head of Account-Based Marketing for Media & Entertainment at Google sharing her thoughts on the Metaverse and how ABM is primed for success.
Finally, we've got two fantastic episodes of Let's talk ABM to share with you: Keith Pranghofer of Microsoft and Hillary Lupo Carpio of Snowflake.
[P.S. Don't forget to check out previous editions of DashDot]
