Here's what's got us dotty this month
Ready for some hot ABM topics?
We kick off the August edition of DashDot with a new instalment in our series looking at the Hardest Parts of ABM. This month we take a look at Execution.
How do you go to market? Direct to customers? Through partners? Or both? We talk to Florence Broderick, CMO at CARTO, on how they are using ABM to build relationships and grow revenue with their partners.
ABM Voices this month hears from Mujesira Dudic, Director, ABM (Financial Services) at Capgemini. Mujesira shares her insight on how to sell Account-based Marketing to Sales.
Finally, we've got two fantastic episodes of Let's talk ABM to share with you: Adam Holmgren of GetAccept and Akriti Gupta of Google Cloud.
[P.S. Don't forget to check out previous editions of DashDot]
